Get complete visibility into what works, and what doesn’t.

Trained on billions of data points, Substrata’s socially-aware AI understands the intricate social dance between sellers and prospects, helping you navigate the complex landscape of office politics, hierarchies, attitudes, perceptions, biases, and emotions.

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Sell Smarter with Substrata

Substrata utilizes large-scale training datasets consisting of billions of data points to offer insights into real-world B2B deals.

Uncover your prospects’ attitudes, sentiments, biases, emotions and perceptions, enhancing your understanding of how you’re perceived and making informed decisions that lead to sales success.

Analyze Your Communication Patterns to Win More Deals

Understand pragmatic sentiment, co-assessments of competence, authority, and perceived value. Identify overlooked patterns that can make or break deals. Identify areas for immediate improvement, fine-tune your approach and increase your win rate.

A Generation Beyond Conversation Intelligence

Substrata detects subtle social signals to infer true meaning, intentions, sentiments and how hot/cold a prospect really is–beyond the face-value of the words being used.

A GPS for Elite Dealmakers

In sales, every little mistake can cost a fortune. Simulate your next move to see whether you convey the right signals to push the deal forward. Reiterate until you get it right.

Crush any quota with Substrata

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Power Dynamics Revealed

Know where you stand. Understand the power balance between you and your prospect at any given point. Convey the right level of competence and authority to push any
deal forward.

Communication Wizard

Fine-tune your communication to gradually move the deal forward to a closed-won status.

Real-Time Course Correction

Uncover how prospects perceive you at every stage of the deal cycle. Gain valuable insights into their unique evaluations of your competence, authority, and domain expertise, then tailor your approach for maximum impact.

Pragmatic Analysis Engine API

Integrate Substrata’s Patented Pragmatic Intelligence Engine to Your Own Platform via API

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The Tech

Hierarchies. Group Dynamics. Introducing SubStrata's Social Signal Processing Technology

Social Signal Processing Technology

Social Signal Processing (SSP) is an exciting new field spanning computer science, social science and behavioral psychology using deep models trained on massive amounts of multimodal data to make sense of our nonverbal communication patterns:

  • Text-based exchange data is processed in conjunction with textual paralanguage (pragmatic analysis).
  • Dedicated context engine collects & processes publicly available exo-interaction data.
  • Innovative Textless NLP architecture utilized to decipher vocalic social cues in raw audio (prosodic elements).
  • Multimodal fusion of multiple nonverbal channels (coming soon).

Carbon Logic

An innovative method of analyzing interaction data to uncover the underlying hierarchical structure in small-groups (in-group, cross-group).