Meet the teams who see what others cannot and win what others lose.

Substrata is trusted by thousands of elite dealmakers worldwide. By detecting subtle signals like tension, hesitation, sentiment shifts, and perceptions of dominance, competence, warmth, and urgency, Substrata helps top performers navigate high-stakes situations with clarity, spot risks early, course-correct, and close deals others miss.

Top Rated on G2
4.99/5
  • CCPA & GDPR Compliant

Trusted by B2B sales teams worldwide.

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plivo 1
+70.9%
in win-rates
29.7%
less time to close
4.41x
increase in booked demos
5 Stars
On G2, Capterra & GetApp

Real Stories from Winning Sales Teams

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Loved by Sales Teams. Rated on G2.

Substrata offers me a clear view of where I stand in the sales process, helping me spot real buyer intent and adapt my approach quickly to close deals faster in a high-pressure logistics environment.
Substrata gives me good visibility into how prospects and partners are engaging with our message.
Substrata helps us understand how our messages are received across touchpoints, in order to refine our communication, strengthen stakeholder relationships, and drive greater impact in both business and nonprofit initiatives.
What I value most about Substrata is its ability to surface subtle cues in digital communication, helping me navigate high-stakes client conversations with greater awareness, professionalism, and alignment.
Substrata stands out in its capacity to interpret human intent in moments of high-stakes conversation.
Substrata provides a strategic advantage in how we communicate with prospects and customers.
I like the fact that Substrata has helped me optimize my sales outreach process, improving how I communicate with clients.
Substrata shows me how a message will be received, helping me time my outreach, communicate complex ideas more clearly, and drive stronger client engagement in consulting.
Substrata helps me to make my client communications more accurate, prividing me with the ability to tailor my messaging correctly for maximum impact.
What stands out about Substrata is how it sharpens the timing and clarity of complex communication during deals.
Substrata helps us understand how our messages are likely to land, so we can communicate more clearly, align faster with clients and partners, and drive smarter, more strategic conversations.
Substrata gives me insight into how clients engage with emails and conversations, allowing me follow up at the right time, personalize my approach, and drive more sales in a competitive real estate market.
Substrata brings clarity to complex sales cycles by revealing when to engage, how to tailor messaging, and what actually resonates, leading to stronger relationships and more consistent growth.
Substrata has proven to be a necessity in my sales arsenal, providing me with the proper insights I require to better grasp client activity in order to strike at the most optimal moments.
Substrata stands apart from its ability to decipher complex buyer signals during prolonged sales cycles.
Substrata helps me pick up on timing, tone, and reactions in virtual conversations so I know what landed, what didn’t, and how to follow up more effectively.
Substrata has been a valuable asset in bringing transparency and alignment across our team.
Substrata has improved how we follow up, articulate our value, and learn from every conversation enabling us to deliver stronger results throughout our team.
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The #1 AI B2B Sales Assistant | B2B Sales Coaching | Conversation Intelligence Platform

G2 Best Relationship Badge - Substrata
G2 Fastest Implementation Badge - Substrata
G2 Best Results - Substrata
G2 Regional Leader - Substrata
G2 Easiest Admin - Substrata
G2 Momentum Leader - Substrata
G2 Best Meets Requirement - Substrata
G2 | AI Sales Assistant | High Performer Badge - Substrata
G2 | Easiest to do Business With | Substrata
G2 | AI Sales Assistant | Grid Leader Badge - Substrata
G2 | Sales Coaching Softwafre | Regional Leader - Substrata
G2 | Conversation Intelligence | High Performer Badge - Substrata
G2 | Conversation Intelligence | High Performer (EMEA) - Substrata
G2 | Sales Coaching Software | Momentum Leader - Substrata
G2 | Conversation Intelligence | Usrs Most Likely to Recommend - Substrata
G2 Best Relationship Badge - Substrata
G2 Fastest Implementation Badge - Substrata
G2 Best Results - Substrata
G2 Regional Leader - Substrata
G2 Easiest Admin - Substrata
G2 Momentum Leader - Substrata
G2 Best Meets Requirement - Substrata
G2 | AI Sales Assistant | High Performer Badge - Substrata
G2 | Easiest to do Business With | Substrata
G2 | AI Sales Assistant | Grid Leader Badge - Substrata
G2 | Sales Coaching Softwafre | Regional Leader - Substrata
G2 | Conversation Intelligence | High Performer Badge - Substrata
G2 | Conversation Intelligence | High Performer (EMEA) - Substrata
G2 | Sales Coaching Software | Momentum Leader - Substrata
G2 | Conversation Intelligence | Usrs Most Likely to Recommend - Substrata