Connect. Influence. Close.

Substrata analyzes behavioral data to uncover attitudes, emotions, intentions and power dynamics, helping dealmakers sell smarter and close more deals.

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  • SOC2 Ready

Empowering Hundreds of Revenue Teams Worldwide

Empowering Hundreds of Revenue Teams Worldwide

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Trusted by the world’s best-performing dealmakers

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Trusted by the world’s best-performing dealmakers

+27.9% in win rates*

Verified to increase average closed-won rate by 27.9% (751 participating users, July 2023)

6.16x in goal attainment*

Verified to increase general sales goal attainment 6.16X (497 participating users, June 2023)

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19.1% less time to close*

Verified to cut sales-cycle length by 19.1% on average (751 participants, July 2023)

4.45x increase in booked demos*

Verified to increase demo-booking rate by 4.45X on average (503 participants, Aug 2023)

Substrata in the media

"Substrata uses deep models that process high volumes of multimodal data in real-time and analyzes nonverbal communication from digitally-delivered social cues and vocal patterns to inform users of the power dynamics between buyers and sellers."
Testimonials
"With Substrata's cutting-edge pragmatic analysis engine, they can identify and extract hidden patterns, cues, and subtext from live conversations—and generate critical insights that help dealmakers close any closable business deal."
Testimonials
“Substrata is not only documenting the conversation, but also going beneath the surface in providing a deeper analysis of what is really going on."
Testimonials
“An ultra-critical sales tool for uncovering a buyer's true attitudes, sentiments, and intentions. Substrata is the real thing. Closing deals is hard but this company makes it a lot easier"
Testimonials
"Substrata is unique because it is among the few solutions in the world that tackle the area of subtext and nonverbal communication in a truly scientific way."
Testimonials
"As the existing dealmaking strategies go obsolete, Substrata’s real-time linguistic and paralinguistic analyses create a massive impact on businesses, propelling their growth and profitability."
Testimonials
”Real Results. Substrata developed a remarkable product that helps dealmakers close more deals and understand the nonverbal signals that are happening in conversations and emails. There are lots of cool sales tools right now, but Substrata is something we haven’t seen before."
Testimonials
"SubStrata’s non-verbal communication AI might help fund your next startup."
Testimonials
“Substrata is not only documenting the conversation, but also going beneath the surface in providing a deeper analysis of what is really going on."
Testimonials
“Substrata reads between the lines to assess where each prospect stands and advises users on the best next steps to take to maximize their chances of winning the transaction.”
Testimonials
"Substrata is the first and only enterprise that leverages Social Signal Processing (SSP) technology to assess the dynamics that occur in negotiations and dealmaking and provide actionable insights."
Testimonials
"The Future of communication technology: Ori Manor Zuckerman of SubStrata on how their technological innovation will shake up how we connect and communicate with each other."
Testimonials
"Why businesses turn to this AI tool to successfully close deals."
Testimonials
"Substrata’s solution provides an unprecedented answer for a previously untapped skillset. It is this type of data-based analysis that can help improve the way dealmakers approach their prospects and sell better and more effectively."
Testimonials
"This socially aware AI solution helps sales teams push deals forward."
Testimonials
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Goodbye Salesperson, Hello Dealmaker

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The Fastest Way to Close

Discover how prospects perceive you throughout the deal life cycle. Gain insights into their individual assessments of your competence, authority, and domain expertise, and customize your actions for maximum impact.

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Frame & Narrative Under Your Control

Stay ahead in every situation. Gauge the power dynamics with your prospect at each stage. Show the perfect blend of competence, warmth, and authority to successfully seal the deal.

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Get it Right, Every Single Time

Optimize every step and maximize your chances of winning the deal. Substrata’s communication wizard will do the heavy lifting for you.

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Become an Invincible Dealmaker

Use Substrata’s Performance Dashboard to dig deeper into your own soft skills and tendencies. Learn exactly what to improve to become an invincible dealmaker.

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Your Insurance against Costly Mistakes

In high-ticket deals, even the smallest mistake can be costly. Simulate your next move to determine if you’re conveying the right signals to move the deal forward. Repeat until you get it right.

“Substrata applies behavioral psychology, sociolinguistic analysis and social signal processing to optimize sales process. It even has a “simulate” feature, where you can simulate the impact your next email will have on the overall conversation.
Author Bryan Centen
Bryan CentenInternational Market Developer
Testimonials
“You nailed it. An amazing company.
Author Hillel Fuld
Hillel FuldGlobal Speaker, Tech Columnist, and Startup Marketing Advisor
Testimonials
“I use Substrata on one of my email outreach accounts. The insights it provides will give you a huge advantage when working on deals.
Author Ed Forteau
Ed ForteauCEO, EORO
Testimonials
“Substrata looks beyond the obvious, analyzing critical buying cues in real time. An absolute must-have for today’s competitive salesperson, dealmaker or entrepreneur.
Author Oren Klaff
Oren KlaffGeneral Manager
Testimonials
“An incredible platform, my entire sales crew is using it.” .
Author David Shoham Sachs
David Shoham SachsSenior GTM Advisor, Crave.io
Testimonials
“Substrata is really interesting. I’ve done a few exchanges with a few people and analyzed it and I can say that over time, like a few weeks to a few months-this should really help you reframe how you approach you email correspondence.
Author Dave Marco
Dave MarcoSales Manager
Testimonials
“I love being able to simulate my responses before shooting them over to the other side. I find the selling-zone concept extremely helpful as well.
Author David Dovman
David DovmanCo-founder & CEO, AddSource
Testimonials
“Substrata is an unbelievable product! Really recommend it.” .
Author Omri Hurwitz
Omri HurwitzFounder & CEO
Testimonials
“Used the tool, great insight into an area that is so overlooked.” .
Author Georgia Mobley
Georgia MobleySales & CX Manager at Qwilr
Testimonials
“Great product, great team!” .
Author Amir Rubinstein
Amir RubinsteinB2B SaaS Expert
Testimonials
“Love it. Love it.
Author Matt Cici
Matt CiciCEO, Filmmaker, Educator
Testimonials
“It is amazing at helping me and my team aim before we shoot. We immediately made Substrata an integral part of our sales tech stack.
Author Max Steinberg
Max SteinbergCEO
Testimonials
“This is an incredible tool for outreach and for getting important prospects to pay attention. A necessary part of my sales tech stack anywhere.
Author Tikva Joseph
Tikva JosephSenior Account Executive
Testimonials
“It’s kind of like a lighthouse when my social radar goes a little dark, highly recommended.” .
Author Erez Gross
Erez GrossChief Business Development Officer, G-Mana
Testimonials
“A truly revolutionary tool for sellers, dealmakers and business leaders. Provides a clear path to success in sales.
Author Gerhard Gschswandtner
Gerhard GschswandtnerFounder & CEO
Testimonials
“The tool is unlike anything I’ve used before and it really comes in super handy when I’m unsure of how my messages will be perceived by my prospects.” .
Author Ori Carmelly
Ori CarmellyHead of Growth, Datanize (Zoominfo)
Testimonials
“Substrata applies behavioral psychology, sociolinguistic analysis and social signal processing to optimize sales process. It even has a “simulate” feature, where you can simulate the impact your next email will have on the overall conversation.
Author Bryan Centen
Bryan CentenInternational Market Developer
Author Bryan Centen
“You nailed it. An amazing company.
Author Hillel Fuld
Hillel FuldGlobal Speaker, Tech Columnist, and Startup Marketing Advisor
Author Hillel Fuld
“I use Substrata on one of my email outreach accounts. The insights it provides will give you a huge advantage when working on deals.
Author Ed Forteau
Ed ForteauCEO, EORO
Author Ed Forteau
“Substrata looks beyond the obvious, analyzing critical buying cues in real time. An absolute must-have for today’s competitive salesperson, dealmaker or entrepreneur.
Author Oren Klaff
Oren KlaffGeneral Manager
Author Oren Klaff
“An incredible platform, my entire sales crew is using it.” .
Author David Shoham Sachs
David Shoham SachsSenior GTM Advisor, Crave.io
Author David Shoham Sachs
“Substrata is really interesting. I’ve done a few exchanges with a few people and analyzed it and I can say that over time, like a few weeks to a few months-this should really help you reframe how you approach you email correspondence.
Author Dave Marco
Dave MarcoSales Manager
Author Dave Marco
“I love being able to simulate my responses before shooting them over to the other side. I find the selling-zone concept extremely helpful as well.
Author David Dovman
David DovmanCo-founder & CEO, AddSource
Author David Dovman
“Substrata is an unbelievable product! Really recommend it.” .
Author Omri Hurwitz
Omri HurwitzFounder & CEO
Author Omri Hurwitz
“Used the tool, great insight into an area that is so overlooked.” .
Author Georgia Mobley
Georgia MobleySales & CX Manager at Qwilr
Author Georgia Mobley
“Great product, great team!” .
Author Amir Rubinstein
Amir RubinsteinB2B SaaS Expert
Author Amir Rubinstein
“Love it. Love it.
Author Matt Cici
Matt CiciCEO, Filmmaker, Educator
Author Matt Cici
“It is amazing at helping me and my team aim before we shoot. We immediately made Substrata an integral part of our sales tech stack.
Author Max Steinberg
Max SteinbergCEO
Author Max Steinberg
“This is an incredible tool for outreach and for getting important prospects to pay attention. A necessary part of my sales tech stack anywhere.
Author Tikva Joseph
Tikva JosephSenior Account Executive
Author Tikva Joseph
“It’s kind of like a lighthouse when my social radar goes a little dark, highly recommended.” .
Author Erez Gross
Erez GrossChief Business Development Officer, G-Mana
Author Erez Gross
“A truly revolutionary tool for sellers, dealmakers and business leaders. Provides a clear path to success in sales.
Author Gerhard Gschswandtner
Gerhard GschswandtnerFounder & CEO
Author Gerhard Gschswandtner
“The tool is unlike anything I’ve used before and it really comes in super handy when I’m unsure of how my messages will be perceived by my prospects.” .
Author Ori Carmelly
Ori CarmellyHead of Growth, Datanize (Zoominfo)
Author Ori Carmelly
“Substrata applies behavioral psychology, sociolinguistic analysis and social signal processing to optimize sales process. It even has a “simulate” feature, where you can simulate the impact your next email will have on the overall conversation.
Author Bryan Centen
Bryan CentenInternational Market Developer
Author Bryan Centen
“You nailed it. An amazing company.
Author Hillel Fuld
Hillel FuldGlobal Speaker, Tech Columnist, and Startup Marketing Advisor
Author Hillel Fuld
“I use Substrata on one of my email outreach accounts. The insights it provides will give you a huge advantage when working on deals.
Author Ed Forteau
Ed ForteauCEO, EORO
Author Ed Forteau
“Substrata looks beyond the obvious, analyzing critical buying cues in real time. An absolute must-have for today’s competitive salesperson, dealmaker or entrepreneur.
Author Oren Klaff
Oren KlaffGeneral Manager
Author Oren Klaff
“An incredible platform, my entire sales crew is using it.” .
Author David Shoham Sachs
David Shoham SachsSenior GTM Advisor, Crave.io
Author David Shoham Sachs
“Substrata is really interesting. I’ve done a few exchanges with a few people and analyzed it and I can say that over time, like a few weeks to a few months-this should really help you reframe how you approach you email correspondence.
Author Dave Marco
Dave MarcoSales Manager
Author Dave Marco
“I love being able to simulate my responses before shooting them over to the other side. I find the selling-zone concept extremely helpful as well.
Author David Dovman
David DovmanCo-founder & CEO, AddSource
Author David Dovman
“Substrata is an unbelievable product! Really recommend it.” .
Author Omri Hurwitz
Omri HurwitzFounder & CEO
Author Omri Hurwitz
“Used the tool, great insight into an area that is so overlooked.” .
Author Georgia Mobley
Georgia MobleySales & CX Manager at Qwilr
Author Georgia Mobley
“Great product, great team!” .
Author Amir Rubinstein
Amir RubinsteinB2B SaaS Expert
Author Amir Rubinstein
“Love it. Love it.
Author Matt Cici
Matt CiciCEO, Filmmaker, Educator
Author Matt Cici
“It is amazing at helping me and my team aim before we shoot. We immediately made Substrata an integral part of our sales tech stack.
Author Max Steinberg
Max SteinbergCEO
Author Max Steinberg
“This is an incredible tool for outreach and for getting important prospects to pay attention. A necessary part of my sales tech stack anywhere.
Author Tikva Joseph
Tikva JosephSenior Account Executive
Author Tikva Joseph
“It’s kind of like a lighthouse when my social radar goes a little dark, highly recommended.” .
Author Erez Gross
Erez GrossChief Business Development Officer, G-Mana
Author Erez Gross
“A truly revolutionary tool for sellers, dealmakers and business leaders. Provides a clear path to success in sales.
Author Gerhard Gschswandtner
Gerhard GschswandtnerFounder & CEO
Author Gerhard Gschswandtner
“The tool is unlike anything I’ve used before and it really comes in super handy when I’m unsure of how my messages will be perceived by my prospects.” .
Author Ori Carmelly
Ori CarmellyHead of Growth, Datanize (Zoominfo)
Author Ori Carmelly
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Sell Smarter and Faster with Substrata

Substrata is a Social Signal Intelligence Platform for Dealmakers and Sales Professionals: it is trained to understand the "social dance" between sellers and buyers, helping you navigate the intricate maze of office politics, hierarchies, perceptions, emotions, biases, attitudes, sentiments, power dynamics and more.

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