Substrata Ranks #1 Across Multiple G2 Categories

Ori Manor Zuckerman

March 30th, 2026

Spring 2026 Updates

I. Substrata has been ranked in the top 20 on G2’s 2026 Best software companies list in EMEA, across all categories:
https://www.g2.com/best-software-companies/emea

II. Substrata has now over 1,120 vetted client reviews on G2 (4.9/5):
https://www.g2.com/products/substrata-substrata/reviews

III. Substrata now appears in 244 reports, with 200 badges:

Substrata performance | G2.com

Report mentions & badges by season, 2024–2026

Total reports

244

+4,780% since launch

Total badges

200

+9,900% since launch

Seasons tracked

9

Spring 2024 to Spring 2026

Reports mentioned
Badges
New data

Winter 2026 & Spring 2026 newly added

Substrata earns continued recognition on G2 across multiple categories and seasons. In the most recent G2 reports, the platform ranks as the Highest Performer in five key segments:
Sales Coaching Software, AI Sales Assistant, Conversation Intelligence, Sales Analytics, and Revenue Operations and Intelligence. Substrata has also surpassed 800 verified customer reviews on G2, maintaining an exceptional average rating of 4.99 out of 5. These results reflect the growing trust and satisfaction among customers who rely on Substrata’s behavioral intelligence platform to strengthen relationships, improve communication, and close complex B2B deals with greater clarity and confidence.

G2 Recognition stats by season:

Fall 2025 Reports: Mentioned in 205 Reports, 161 Badges
Summer 2025 Reports: Mentioned in 194 Reports, 149 Badges
Spring 2025 Reports: Mentioned in 114 Reports, 85 Badges
Winter 2025 Reports: Mentioned in 90 Reports, 60 Badges
Fall 2024 Reports: Mentioned in 67 Reports, 50 badges
Summer 2024 Reports: Mentioned in 33 Reports, 27 Badges
Spring 2024 Reports: Mentioned in 5 Reports, 1 Badge

Substrata is currently the Highest Performer in the following categories:

Sales Coaching Software

Sales coaching software allows sales teams and managers to analyze calls to refine techniques, establish best practices, and increase close rates. These tools support ongoing training through conversation intelligence, real-time feedback, and alerts that highlight upsell or closing opportunities. Many platforms also store past recordings and display active deals in the pipeline, giving teams clear visibility into which interactions directly affect revenue. In some cases, live reviews or insights are provided by third-party experts or artificial intelligence. By using these tools, sales teams can shorten onboarding time, identify performance gaps quickly, and ensure consistent messaging and approach across all client-facing sales professionals.

AI Sales Assistant

AI sales assistants, also known as virtual sales assistants, help sales representatives by automating routine tasks through embedded artificial intelligence. They can handle activities such as lead qualification, follow-up, pipeline tracking, forecasting, meeting scheduling, and data entry. Sales and marketing teams use these tools to streamline repetitive work and focus on higher-value, strategic responsibilities. Many AI sales assistants integrate with existing CRM systems or other sales tools, while some operate as independent platforms.

Conversation Intelligence

Conversation intelligence software captures, transcribes, and analyzes sales calls to surface actionable insights. By examining recorded conversations, it identifies key topics and phrases, allowing users to jump directly to specific moments for deeper review. Businesses use CI tools to document important buyer interactions, flag risky or noncompliant discussions, train new representatives on effective techniques, and extract insights that improve future sales performance.

Sales Analytics

Sales analytics software uses CRM data to generate insights and forecast future performance. Sales teams and managers rely on these tools to gain visibility into activities, identify top or underperforming representatives, products, or communications, and project upcoming sales results. The insights provided help refine strategies and create a more predictable, data-driven sales process. Most sales analytics platforms operate alongside CRM and sales automation systems, using existing data to uncover trends, while some function as both the primary CRM and the analytics solution.

Revenue Operations & Intelligence

Revenue operations and intelligence software unifies customer and prospect data from multiple systems to measure, analyze, and optimize every stage of the customer journey. By centralizing interactions across channels, it provides revenue insights, accurate forecasts, and clear visibility into pipeline health, account status, and team performance. Serving as a single source of truth for sales, marketing, and customer success teams, RO&I tools help identify risks, recommend next steps, and highlight key decision-makers to improve engagement. Used across the entire revenue organization, these platforms enable consistent, data-driven sales processes that accelerate growth through better acquisition, retention, and expansion.

Archive (2024, 2025-Q1):

Top of the List Placements: Substrata Ranks #1 & 2 in G2’s Relationship Indexes for Sales Coaching Software and AI Sales Assistants

G2’s Relationship Index serves as an industry benchmark, aggregating real user feedback on various aspects of their interactions with software providers. For sales coaching tools, this index offers valuable insights into how well platforms meet the needs of sales teams.

AI sales assistants are advanced tools that leverage artificial intelligence to automate various tasks for sales representatives, including lead qualification, pipeline management, forecasting, and data entry. These assistants are primarily used by sales and marketing teams to streamline routine processes, allowing staff to focus on more complex responsibilities. While they often integrate with existing CRM software, many AI sales assistants are standalone products. They differ from other sales tools due to their task automation capabilities, embedded AI, and specific focus on supporting sales teams.

The Relationship Index for AI Sales Assistants, as calculated by G2, provides a comprehensive evaluation of user satisfaction with these tools. This proprietary algorithm considers real-user ratings across various relationship-related criteria, offering valuable insights for software buyers, sellers, media, investors, and analysts. Products featured in the 2024 & 2025 reports have met specific review thresholds and are awarded badges for Best Relationship, Highest Quality of Support, and Easiest Doing Business With. The index is regularly updated to reflect product developments, company growth, and new user feedback, ensuring it remains a current and reliable resource for the industry

Winter & Spring 2025: Substrata receives 140+ G2 Badges of Excellence

Substrata has previously earned recognition with the following badges:

Leader
High Performer
Best Relationship
Easiest to Do Business With
Best Meets Requirements
Easiest Admin
Best Support
Easiest Setup
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