A quiet milestone, a grateful moment: Substrata receives massive recognition from Gartner

Substrata recognized by Gartner as the software with the best functionality and features and best ease of use.

Sometimes the best feedback doesn’t come from analysts or awards committees. It comes from users.

This week, we were surprised (and quie grateful) to learn that Substrata has been recognized across Gartner Digital Markets platforms, earning multiple 2025 “Best Of” awards from Capterra and GetApp. Among them:

Best Features and Functionality (Sales Enablement, GetApp)

Best Ease of Use (Sales Engagement, Capterra)

Of all the categories to win, “Best Features and Functionality” feels especially meaningful.

We’ve spent the last two years obsessing over nuance—building tools that don’t just work, but actually make sense for the high-stakes, human-heavy world of B2B sales. Tools that help you catch the unspoken signals, manage power dynamics, and follow up with intent—not guesswork.

These badges weren’t won through a campaign or vote. They came directly from the voices of our users—dealmakers, sellers, and leaders using Substrata Q daily in real-world conversations. Here’s what some of them shared:

“The real-time feedback is remarkably non-disruptive… It signals when I need to pause or let others in.” (Fatemeh H.)
“Substrata actually understands the psychology of sales conversations. The temper tool is brilliant.” (Dana M.)
“Conversation intelligence has been a game-changer… especially in high-emotion negotiations.” (Richard C.)

To be rated 4.9/5 across the board is a signal we’re building the right thing, for the right people.

To every customer who’s taken the time to write a review: thank you. To our product team: respect. 
To the sales teams navigating tough deals every day: keep eating your own dog food.