By Eran YessodiMay 18th, 2023

By Ori Manor Zuckerman & Eran Yessodi

Today, we’d like to dive into an aspect of modern business communication that isn’t often discussed but has a significant impact: the dynamics around the use of business scheduling software, specifically when initiating interactions with new business contacts.

On the surface, scheduler links are a fantastic tool that make the chore of arranging a meeting as efficient as it gets. Compared to traditional back-and-forth email threads or leaving the task to an assistant, scheduler links minimize the friction and room for errors. By automatically syncing with the user’s calendar, the software can present available slots for the meeting, offering a smooth, user-friendly interface for both parties. The software respects privacy and also allows the user to control the number of meetings requested per day. All in all, it sounds like the perfect solution to the scheduling chaos we often find ourselves in.

But as with any tool, it’s not just about how efficient it is but also about how it’s used. In the realm of business, where every action carries a signal, sending a scheduler link can be seen as a subtle power move. It’s not neutral territory – the scheduler belongs to the sender, thus implicitly suggesting that the receiver adjusts their schedule to match the sender’s availability. If the receiver complies, it subtly establishes an initial authority for the sender. But if the receiver refuses, often passively by not cooperating, the power move backfires and leaves the sender with little leverage to progress the interaction. This could be detrimental, especially in situations where the sender is a salesperson or entrepreneur needing to make a good impression.

This power dynamic becomes even more interesting in interactions between people who are meeting for the first time and are essentially still strangers. The act of sending a scheduler link might create an uncomfortable impression, risking the very engagement the sender was hoping to establish.

So, how can we reap the benefits of scheduler links without falling into the potential social pitfalls? The trick is to neutralize the power dynamics. Instead of directly sending the scheduler link, first offer your available times, ask for the other party’s convenient times, and then suggest the use of a scheduler for convenience. This way, it doesn’t come across as a power move but rather as a tool offered to simplify the scheduling process for both parties.

Schedulers make an excellent tool for improving efficiency in arranging meetings. However, one must be aware of the underlying social signals and power dynamics when using such tools. By being mindful of these dynamics and strategically using the scheduler link, it’s possible to create a win-win situation for all involved parties. The key is to respect each other’s time and space, and make every effort to facilitate a balanced interaction. After all, business is not just about efficiency, but also about building mutual respect and trust.